“I bought it because my best friend swore by it.

Not because it was trending.”

Text asking a friend for a cheap mascara rec
Friend about to buy a serum for the third time
Sharing a Sephora eyeshadow link
Friend recommending a cream blush

always texting your friends for recs?

now there's an app for it.

My Holy Grail app icon

take the recs out of the group chat.

My Holy Grail profile showing a friend's reviewed products

share your holy grails

Rank what you've finished and rebought, so friends can find it anytime.

Saved collections: morning routine, to try and summer

build your routine

Save what to try, your morning routine and what's worth buying again.

Friends' feed with ranked product reviews and repurchase tags

follow what friends love

Can't decide? See which one your friends actually rebuy.

the community

made by girls who'd rather ask a friend than trust an ad.

Beauty favorites spread on a rug next to a magazineFriend sharing her holy grails on her phoneApplying lip gloss in the mirrorMy Holy Grail app saved collections on a vanityFriends doing each other's makeupFriends sharing a beauty secretLounging with magazines and makeupTwo friends browsing the app togetherLeaving a review in the My Holy Grail app
the

grail edit

Our monthly magazine: what the community finished, rebought and said bye to.

Read the Grail Edit
The Grail Edit Issue 01, Fall Beauty Reset, September 2026
ISSUE 01 · SEPT
NEWThe Grail Edit Issue 02, Beauty After Dark, October 2026
ISSUE 02 · OCT
brands: find out who rebuys you. Brand Pilot Program