Who We are
We’re building a beauty space where your friends are the influencers and not the algorithms, not the ads. My Holy Grail is for anyone tired of being sold to, and ready to find what’s actually worth it.
Our Mission
To help people make more conscious beauty choices through honest, friend-powered reviews and to shift beauty culture away from overconsumption and paid influence.
Why it Matters
Trust, not transactions. Every review is written by real people not by brands, bots, or paid influencers.
Conscious consumption. We reward thoughtful choices, not endless shopping hauls.
Real holy grails, not hype. Products earn their place through authentic community praise, not marketing budgets.
Beauty through connection. Friends influence what matters most, not algorithms or ads.
