My Holy Grail is a beauty tech company founded in September 2024 in New York City. In today’s beauty market, consumers face an overwhelming flood of products, influencer ads, and fake reviews, making it hard to know what really works. The idea was born when Lindsey kept feeling overwhelmed herself shopping for beauty products and caught herself turning to group chats for recommendations.
That spark grew into My Holy Grail: a social app for authentic product discovery and sharing beauty recs with friends. Our mission is to bring honesty and community back to beauty discovery. Unlike traditional review platforms or influencer-driven content, My Holy Grail is powered entirely by real users, helping Gen Z and millennial consumers cut through the noise to find products that actually work for them.
