My Holy Grail Privacy Policy

Last Updated: February 11, 2026

My Holy Grail, LLC (“My Holy Grail,” “MHG,” “we,” “us,” or “our”) operates a community-driven beauty discovery platform. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our mobile application, website, and related services (collectively, the “Service”).

By using the Service, you agree to the practices described in this Privacy Policy.

If you have questions, contact us at: support@myholygrail.app

1. Information We Collect

We collect the following categories of information:

A. Information You Provide

  • Account Information: Email address, username, birth year or age range, country of residence.

  • Profile Information: Beauty preferences, skin type, product interests.

  • User-Generated Content: Reviews, ratings, rankings, comments, photos.

  • Communications: Messages sent to support or survey responses.

We do not collect credit card numbers or payment information within the app.

B. Information Collected Automatically

  • Device Information: Device type, operating system, app version.

  • Usage Information: Interactions with the app, features used, time spent.

  • Log Information: IP address, access times.

  • Analytics Data: Aggregated usage metrics.

C. Optional Contact Syncing

If you choose to sync contacts:

  • We use contact information solely to identify potential connections within the Service.

  • Contact data is processed only as necessary to perform this function and is not retained beyond that purpose.

  • We do not sell or share synced contact lists.

2. How We Use Information

We use personal information to:

  • Provide and maintain the Service

  • Personalize recommendations and content

  • Improve functionality and develop features

  • Ensure security and prevent fraud

  • Respond to user inquiries

  • Send product updates and communications (you may opt out at any time)

3. Aggregated and Deidentified Insights

My Holy Grail may generate aggregated, deidentified statistical insights derived from user activity, such as:

  • Age range preferences for certain product categories

  • General geographic trends (e.g., state or regional level)

  • Popular rankings within specific skin types

These insights:

  • Do not identify individual users

  • Do not include names, email addresses, or direct identifiers

  • Are not linked to persistent device identifiers

  • Are provided only in statistical or grouped form

We maintain such data in deidentified form and do not attempt to reidentify it.

We do not sell personal information such as names, email addresses, or contact details.

4. Disclosure of Information

We may share information with:

  • Service Providers: Hosting, analytics, customer support, infrastructure providers (bound by contractual confidentiality obligations).

  • Legal Authorities: If required by law or to protect rights and safety.

  • Business Transfers: In connection with mergers, acquisitions, or asset sales.

We do not allow brands or partners to directly target individual users within the app.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Maintain login sessions

  • Store preferences

  • Analyze usage patterns

You may adjust browser settings to refuse cookies. Some features may not function properly if disabled.

6. Legal Basis for Processing (EEA and UK Residents)

If you are located in the European Economic Area or the United Kingdom, we rely on:

  • Consent

  • Contractual necessity

  • Legitimate interests

  • Legal obligations

Where required, we implement appropriate safeguards for international data transfers.

7. Your Privacy Rights (U.S.)

Depending on your state of residence, you may have rights to:

  • Access personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your information

  • Opt out of certain uses of personal information

To exercise your rights, contact: support@myholygrail.app

We do not sell personal information as defined under California law. If our practices change, we will update this policy and provide appropriate opt-out mechanisms.

8. Data Retention

We retain personal information:

  • While your account remains active

  • As necessary to provide the Service

  • As required for legal, tax, or regulatory obligations

We retain deidentified and aggregated data for analytics and reporting purposes.

9. Security

We implement commercially reasonable administrative, technical, and organizational safeguards to protect personal information, including:

  • Encryption in transit

  • Access controls

  • Role-based permissions

However, no method of transmission or storage is completely secure.

10. Children’s Privacy

The Service is intended for users aged 16 and older. We do not knowingly collect personal information from children under 16. If we learn such data has been collected, we will delete it promptly.

Parents or guardians who believe a child has provided information may contact us at support@myholygrail.app.

11. Links to Third-Party Services

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties.

12. Changes to This Policy

We may update this Privacy Policy periodically. If material changes are made, we will notify users through the app or via email before the changes take effect.

The “Last Updated” date reflects the most recent revision.

13. Contact Us

My Holy Grail, LLC
Email: support@myholygrail.app
United States