Coming Soon!
MHG’s Brand Pilot Program
Applications open soon! Be the first to know.
What is MHG’s Pilot Program?
We’re testing how small and local brands can integrate into the My Holy Grail app in a way that feels authentic, aligned with our values, and mutually beneficial.
Only 10 brands will be selected for our initial pilot.
You’ll be featured in our private beta completely free of charge, where 200+ users will be actively exploring and engaging with the platform.
With only 10 small brands on the platform (in addition to Sephora and Ulta), your products will get high visibility and direct insights without any paid placement.
Why Join?
Zero Commission on Affiliate Links
High Visibility, Low Competition
User Feedback & Performance Insights
Is Your Brand a Fit?
Here’s what we are looking for:
Not Available at Sephora or Ulta
Small or Independent Ownership
Values-Aligned
Visually Cohesive
Product-Ready
Collaborative + Responsive
Nice to Haves:
Niche or underrepresented category (e.g., scalp treatments, fragrance oils, inclusive shades, etc.)
Has some organic buzz or love from a small community
Women-owned, BIPOC-owned, LGBTQ+-owned