BEAUTY, UNSPONSORED.

β€œI bought it because my best friend swore by it. Not because it was trending.”

My Holy Grail is the app where you and your friends rank the beauty products you actually finish and buy again.

Download on the App Store Free on iPhone
Friend profile screen
This or That screen
Saved shelf screen
the girls πŸ’—4 people
Mayaok what concealer are you using?? your skin looked so good last night
nars radiant creamy. on my 4th one 😭
Jesswait what about the spf you told me about in like march
i can't find it in the chat anymore
it's on my shelf on my holy grail, just follow me
Read 9:41 PM

You already text your friends for recs.

Now there's an app for it.

Every product your friends swear by, saved in one place β€” with how many times they've rebought it. No more scrolling back through the group chat.

take the recs out of the group chat.

Profile with holy grails

share your holy grails

Rank what you've finished and rebought, so friends can find it anytime.

Saved shelf

build your routine

Save what to try, your morning routine and what's worth buying again.

This or That

follow what friends love

Can't decide? See which one your friends actually rebuy.

the community

real shelves, real empties.

Made by girls who'd rather ask a friend than trust an ad.

Friends doing makeup in a mirrorFriends sharing products on the floorFriends laughing with productsMy Holy Grail neon signFriend scrolling the app
the

grail edit

Our monthly magazine: what the community finished, rebought and said bye to.

Read the Grail Edit
The Grail Edit cover
brands: find out who actually rebuys you. Brand Pilot Program
My Holy Grail app icon

what are your friends rebuying?

Download on the App Store