Indie Brand Discovery

FOR BRANDS

Indie Brand Discovery

We feature small and independent beauty brands our community should know about. It costs nothing, and it isn't a partnership.

Indie beauty products on a rug next to a magazine

How we pick brands

✓Small or independently owned, and not already everywhere.
✓Real products people can buy and use today.
✓Values that fit our community, with honest ingredients and claims.
✓Buzz from real people, not just paid reach.
✓We prioritize women-, BIPOC- and LGBTQ+-owned brands and underrepresented categories.

OUR PROMISE

Brands can't pay to be featured, ranked or reviewed.
A giveaway never buys a feature, and a feature never requires a giveaway.
Every rating in the app comes from a real user.

Beauty, unsponsored.

Want to be considered?

Tell us about your brand. Featured brands can see how real users rate and rebuy their products.